Handpicked Africa conducts sales trips and road shows throughout the UK. We make it our business to know all the key agents and we visit them regularly so our clients are in the forefront of their minds when an enquiry comes in. Often with a high staff turnover, it is essential that new sales team members have had training on the product, and we keep our finger on the pulse of new agencies and new staff.
We are keen to come up with innovative ways to promote your property. Whether this be through events, or marketing campaigns, we like to think outside the box. Examples of some of our recent marketing initiatives can be found here.
While our day to day agent visits are within in the UK, our marketing reach is global. Handpicked Africa has built an excellent database of tour operators in all the leading markets. We conduct Skype presentations to their sales teams and conduct at least two optional overseas marketing trips per year.
We keep on top of market intelligence and send our clients reports on current travel trends and future predictions.
Having developed a brand identity for our clients, we communicate this message using different marketing channels and tools. We're young enough to bridge the gap to the next generation of travellers and we have our finger on the pulse in targeting this market through current trends in social media.
TRADE / CONSUMER TRAVEL SHOWS
We attend all main travel trade shows in the UK and worldwide, including World Travel Market, PURE, We Are Africa and ITB.
EDUCATIONAL TRIPS / ITINERARY PLANNING
Handpicked Africa will organise, and escort if necessary, educational trips for the tour operators to experience your property first hand. Similarly we will set up a meeting schedule and a complete itinerary if the property owner comes to the UK to do a personal sales tour.
Handpicked Africa focuses on trade marketing, however we have built a good relationships with the leading travel writers and editors of the best travel publications and we liaise with them regarding journalist visits and editorial opportunities.
It is our job to react quickly and positively to a crisis or sudden challenge, ensuring the right message is projected and damage is minimised.
We have particular skills in copy writing and proof reading. We assist our clients with creating the optimal marketing material to promote their product.
Many of our clients have found our initial consultancy invaluable. In close communication with the trade, we understand what the consumer wants and how our clients can be more competitive in a busy marketplace.