Following the outbreak of Ebola, enquiries to visit anywhere in Africa dropped off significantly. During the same period, a number of terrorist attacks in Kenya further deterred tourism to the country. We reacted promptly to the situation, ascertaining the true facts from the media hype, and tackling the fears with honesty and sympathy. We ensured the challenges facing our clients were met head-on and dealt with responsibly and positively so damage was reduced as much as possible.

We recognised Belgium as a responsive, potentially lucrative market that required reassurance. We invited key agents and journalists to attend a briefing in Brussels in which we gave a presentation about the history of Lewa Wilderness and Borana Lodge and their immensely successful wildlife conservation efforts. In addition, we invited the former Kenyan ambassador to share his views on the recent terrorist attacks and safety of visiting Kenya - assuring agents that the vast majority of Kenya was save to visit.