In order to establish Leobo as an unconventional and completely unique holiday, we planned and hosted a party at the house and invited all the Good Safari Guide judges who represent the leading Africa tour operators. We ensured our guests had genuine fun and created lasting memories of something different to the many incredible places they are privileged to stay at. One of the activities we introduced agents to was paint-balling from a helicopter.

Photos and videos of our guests having fun spread through social media platforms instantly and we very naturally created a buzz around Leobo, and provoked a reaction from the trade. Be it in awe or not, it put Leobo on the map and gave it the desired reputation of putting the fun back in to travel, and being extraordinary. We also played the helicopter paintballing video at a travel convention in Morocco creating further hype and intrigue.